Published by Niall Devitt, Btb Business Training

In part one, we talked about how some business bloggers create posts that resemble a series of reworded ads. This is, in my opinion a misguided S&M approach, which will rarely add anything to the company’s bottom line.

For a business blog to end up adding real value for that business, it has to first add value for potential customers/readers. Then and only then, will these potential customers be motivated enough to contact the business and give you an opportunity to turn them into actual customers. So how can you achieve this?

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Btb Guest Author: David Perry

The Trainer’s Diary published in the First Train magazine provides me with much amusement and often confirms how little expertise is out there when it comes to doing role-plays amongst other things. In the trainer’s diary in the June edition we hear that the trainer – Monica, isn’t a big fan of role plays and comments that people feel they have to perform or act. Reading this article gave me a clear understanding on why that is.

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Published by Niall Devitt, Btb Business Training

As a relatively new business blogger, I am constantly seeking out advice as to how to improve our blog. One very simple way for me to do this is to surf the net looking at other business blogs, seeing what they do well and sometimes what they don’t. It goes without saying that ultimately a business blog needs to add value to a business or else it is simply not worth doing.

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Published by Niall Devitt, Btb Business Training

I was just about to write a post on the how satisfied customers can help a business to grow through word of mouth marketing, recommendations and testimonials. Call it karma, but just then, a recent client of ours, Ireland’s best selling kitchen provider, Cash & Carry Kitchens sent me over a testimonial.

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Published by Niall Devitt, Btb Business Training

I was over at David Stein’s blog and came across a very funny YouTube video on PowerPoint from a comedian called Don McMillian. Having previously worked for IBM and At&T, Don is now a stand up comedian who specialises in corporate events, has appeared on American TV shows, and commercials including one for Budweiser.

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Published by Niall Devitt, Btb Business Training

Because this site is relatively new ( Jan 08), I have been trying since the start of the year to build up our PageRank and of course visitor numbers.

On Tuesday the 29th of April, we received our first official PageRank and in the post “Website Performance against Google’s Benchmarking” I discussed how the site was performing in terms of visitor numbers.

So here’s the update:

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Btb Guest Author: David Perry

There are nowhere near enough good commentators and very little real debate about corporate training in Ireland, it is unfortunately all too rarely that I am struck by what Irish trainers have to contribute.

Recently however, I came across a letter in the Irish HR and training magazine First Train which is published by www.corpoaratetraining.ie The letter referred to an earlier article on so called team building activities and events such as abseiling, paintballing, quad biking etc etc, which are proving to be increasingly popular with Irish business.

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